Adidas have unveiled the 2014 Fifa World Cup ball, named the Brazuca.
The ball is rumoured to be worth “half a billion dollars” and will be used in all the games at next summer’s tournament.
Eagle-eyed viewers may actually have seen a disguised version of this ball already. Under development since the end of the 2010 tournament, the ball has been tested by some 600 players, including the Adidas-sponsored Lionel Messi and Bastian Schweinsteiger, and by teams including Milan, Bayern Munich and Argentina.
Most notably the ball was used in a recent Argentina v Sweden friendly and in the Under-20 World Cup, painted in an older design.
World Cup balls do not come without their controversy. The 2010 ball, the Jabulani, was accused of being too light and therefore moving a lot in the air.
The ball already has its own Twitter account, which you can follow here, and has been ‘tweeting’ the likes of FIFA President Seb Blatter in recent days whilst accumulation over 20,000 followers.